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Micro-moments occur when people reflexively turn to a device, increasingly a smartphone. They are intent-rich moments when decisions are made and preferences shaped.
Professional audiences rely on micro-moments to:
- learn something "just in time"
- to become familiar with a new service offering
- to onboard more quickly
- to keep up with industry trends
An Edgagement B2B elearning module is a proprietary, web-based page that allows a user to engage with hi-touch content that is designed to look and act like many of our favorite social media platforms. The information scrolls up and down, and leads users in a strategically designed path from very high-level information down to granular information. It includes dropdown menus, in-line surveys, quizzes, and widgets that provide the user with as much interactivity as possible.
The suite of Edgagement games consists of activities that fall into 3 categories.
- Level 1: basic product information, or comprehension
- Level 2: application of a product
- Level 3: analysis of information/decision making